Holi is a high end decor shop specialized in imports from india based in Rio de Janeiro, they get their name from the Indian Festival of Colours.

When I was at Pé De Sonhos design studio, I got the chance to come up with and develop their branding.

I went for an elegant approach with just a nod to Indian culture that drives the store by using a contemporary geometric typeface with generous spacing and a cross bar on top, as a subtle reference to the Devanagari writing system, which is connected on the top.

I also developed a pattern from the H in the logotype, which combined with the colour scheme contributes to drive the indian reference home while still communicating a more minimalist, elegant tone.

Huge thanks to everyone at Pé de Sonhos and Holi for the support, specially Alex Fischer for the art direction